Primal - Audi Denver

Denver, CO · Founded 2003

“Today, bike racing seems too elite. Too formalized. And too selective. In fact, in a world where performance road cycling is keeping riders out, we see an opportunity. A chance to create the kind of team atmosphere that you'll never want to leave. And frankly, it's about riding with that same heart, but also so much more. That's why we provide more than just a team for our crew. We provide a life. Join us, and you'll never be alone on a weekend. Join us, and you'll get all your bike questions answered. Join us, and you'll rediscover the passion you had for riding and staying in shape. And join us, because we're the group that never lets you down, both on the road and off. Heart, guts and spirit are such important ingredients to a successful life. They can be taught on the road. And they're maintained by the people by your side.”